Advertising and Marketing Communication is a team sport — and it takes all kinds of talent. Wordsmiths. Visual thinkers. Data crunchers. Strategists + researchers. Media buyers and GRIT.
At JWU, build a practical understanding of the industry, from copywriting to market research, media buying to social strategy.
Uncover your strengths — whether you’re a creative strategist, a strategic creative or a digital native.
You won’t just learn the theory behind great advertising campaigns — you’ll actually create them, just like in a real-world ad agency.
2017 NSAC NATIONAL CHAMPIONS
JWU is the most awarded collegiate Advertising and Marketing Communications program in New England.
Learn the Art of the Pitch
Ad Team professors Oscar Chilabato and Christine Ure have a background in coaching — and it shows. Their intensively research-based methodology — and “learn by doing“ philosophy — yields highly original work that stands out in a deeply competitive field.
Join a Powerhouse Team
JWU’s Ad Team won the 2017 National Student Advertising Competition (NSAC) National competition in New Orleans, LA. Over the years, JWU students have tackled client briefs issued by top companies like Toyota, Nissan, Pizza Hut and Tai Pei.
Create Blue-Chip Work
The Ad Team wins silver bowls for student creative excellence at Boston’s prestigious Hatch Awards. Nationally, JWU alumni have placed at 360i (Adweek’s digital agency of the year 2 years running), Hill Holliday, BBDO, McCann Worldwide, and TBWA/Chiat Day.
ALUMNI SUCCESS STORIES
There’s no limit to what can be achieved with a JWU education. Ready to be inspired?
Elaina Milici ’13
MediaStorm Sr. Strategic Planner
“Connections + networking aside, the most beneficial aspect of Ad Team is the application of theories + research methods in the classroom. I watched it transform average students into the most dedicated and engaged teammates.”
Emmie Strommen ’15
Fallon Copywriter
“The Advertising program — along with Ad Team — gave me the tools to succeed in this competitive industry. It's life changing to be a part of — and provoked a passion in me I didn't know I had.”
Sam Glassoff ’14
Arnold Worldwide Sr. Strategic Planner
“Being on Ad Team is about honing the skills of your craft — whether as a writer, strategist, media planner or designer — and then learning how to work on a deadline with a cross-functional team. It could not prepare us better.”
Joy Liu ’12
Burns Group Acct. Exec.
Joy credits JWU with prepping her for advertising’s big leagues: “JWU helped me gain a practical understanding of the industry, instead of just pure academic theory.”